Wednesday, May 20, 2015

The danger to online health seekers

inter-1According to the Pew Internet Project, 72 percent of US internet users look up health-related information online. But an astonishing number of the pages we visit to learn about private health concerns—confidentially, we assume—are tracking our queries, sending the sensitive data to third party corporations, even shipping the information directly to the same brokers who monitor our credit scores. It’s happening for profit, for an “improved user experience,” and because developers have flocked to “free” plugins and tools provided by data-vacuuming companies.

http://worldofdtcmarketing.com/the-danger-to-online-health-seekers/focus-on-patients/attachment/inter-1/

 

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